RED BULL YEAR-END MEETING

For the International Red Bull Year-End Meeting 2025, I developed the key visual that formed the foundation for the event’s overall visual identity. Inspired by a classic Christmas theme, the concept translated the idea of a wrapped gift into the design language of the event.
One of its main applications was the invitation, designed as a physical package with the Red Bull rhombus integrated into the opening mechanism. The key visual was then carried across the broader on-site branding. Due to privacy reasons, only the invitation is shown here.
This project was created during my time at Chaka2.






