NORDIC SPIRIT

Over the past one and a half years, I had the chance to support the development of various activation concepts for JTI / Nordic Spirit and work closely with a project manager on their visual execution.

While the core activation ideas were already in place, I was able to help develop how they could come to life visually: from fully branded containers, inside and out, to oversized inflatable nicotine pouches, claw machine graphics, and seasonal vehicle designs. I especially enjoyed working across such different formats and learning more about how ideas can be translated into physical brand experiences.

This project was created during my time at Chaka2.