stella*

30 YEARS ERZBERG

30 YEARS ERZBERG: CUSTOM COOLER DESIGN

For the 30th anniversary of Erzberg, I designed a custom Red Bull cooler as part of a fast-paced, last-minute project. The final direction remained open until shortly before production, which led to the development of two distinct design approaches.

The case presents both concepts, showing the final execution alongside an alternative direction and documenting the creative process.

This project was created during my time at Chaka2.

CLIENT
Red Bull
FIELD
Motorsports / Brand Experience
SERVICES
Custom Product Design / Visual Concept Development / Art Direction / Print Production
30 Years Erzberg: img 4789
30 Years Erzberg: img 4861
30 Years Erzberg: img 4866
30 Years Erzberg: img 4868
30 Years Erzberg: img 4869
30 Years Erzberg: second option 01
30 Years Erzberg: second option 02
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