CUPRA RAVAL WORLD PREMIERE

For the world premiere of the new CUPRA Raval, I joined the project on short notice to support the graphic preparation ahead of the event. The visual direction was intentionally more experimental, with graffiti becoming a central part of the concept. Our team helped introduce and develop this approach further.

My role focused on translating this idea into graphic assets and visual applications, including the adaptation of the graffiti artwork for a large illuminated screen wall that became one of the key visual elements of the event.

This project was created during my time at Chaka2.